When Panera Bread determined to build a new restaurant on Halsted and one hundred and seventy fifth streets simply north of Portillo’s in Homewood, village officials have been led to consider that it was not going to be a relocation of the Panera in the Cherry Creek Buying Middle at 183rd Road and Governors Highway.
They have been mistaken.
A lot to Mayor Wealthy Hofeld’s dismay, Panera officials knowledgeable him final week that the Cherry Creek restaurant can be closing this weekend. A sign on its door indicates it’s going to shut its doors for good at four p.m. Sunday.
The new Panera is scheduled to open March 20.
“It is merely a mistake they’re making and I don’t need to see them make that mistake,” Hofeld stated. “In my position as mayor I might be derelict if I didn’t encourage businesses to not make advertising mistakes. And this really can be.”
Hofeld stated there are two distinct markets for the Panera places. The new website is in a high visitors business space. The current Panera is in a more residential setting and has more of a café vibe.
“We have been hoping they might contemplate having both shops operating,” Hofeld stated. “I don’t consider there will probably be a fall off in any revenue. There gained’t be a switch of gross sales. The individuals going to the Cherry Creek retailer are usually not going to go to the one on Halsted Road, it doesn’t have the same really feel.”
Hofeld stated the Cherry Creek Panera has been there for about 18 years and he remembers being concerned in getting it there.
“It has been a very good retailer for them,” he stated.
Hofeld stated the challenge quantity Panera would have at its Halsted location where they might have a drive-through is barely larger than Cherry Creek. But he has the numbers from the Cherry Creek store via the sales taxes paid from it and stated they’re substantial.
“Between the 2 stores they might be doing one heck of a enterprise in town,” he stated. “From a advertising standpoint it is the flawed choice to make. I’m definitely hopeful Panera will rethink and hold both stores operating and I’m positive they might be properly glad with the quantity they both do once they see the outcomes.”
Hofeld has started a marketing campaign to attempt to get Panera to reconsider. On the village’s Facebook page is a the identify and call info for the president and CEO of Panera with a request for residents to respectfully contact him explaining why Homewood needs both places.
“Homewood and Panera has all the time had a great relationship,” Hofeld stated. “I do need to see that proceed. However I simply don’t need them make a mistake of closing the Panera that is doing properly.”
Representatives from Panera Bread did not return calls or messages.