Instead of basking in its NCAA Tournament glory, Bradley tarnishes its reputation by picking a fight with a local reporter



During his 29 years overlaying Bradley athletics, Peoria Journal Star reporter Dave Reynolds can recall “many, many occasions” when he was the only journalist at a Braves recreation.

He was there when Bradley performed within the Sweet sixteen in 2006. He additionally was there throughout ugly 12-, seven- and five-win seasons.

Now Bradley is getting ready for its first NCAA Event appearance in 13 years, because of its Missouri Valley Conference Event championship last weekend. Time for the program to bask in the glory of this accomplishment, proper? But what does Bradley do?

Nicely, Reynolds’ truthful and goal reporting apparently insulted the skinny-skinned Braves, they usually determined to stage a vendetta towards a longtime, nicely-respected native reporter. When Reynolds confirmed up Friday to report on the Braves’ event preparation — an undeniably feel-good event — Bradley was as petty as a scorned teenager, telling Reynolds it was denying him access as a result of he didn’t “promote the Bradley brand.”

“It’s method past a small-town squabble between coach and beat author,” Reynolds advised the Tribune on Saturday. “This touches everyone. It’s like you’re banning every newspaper in the nation.”

On Saturday, a day after the Journal Star reported the rift and Bradley acquired nationwide backlash on social media, the athletic division lifted the ban and issued a press release: “The Bradley Athletics employees appreciates the importance of getting a media presence presenting truthful and correct protection. We acknowledge that the media just isn’t answerable for selling the Bradley model and that was never our expectation. We didn’t handle this example appropriately and for that we apologize.”

College president Gary Roberts also issued a press release Saturday, noting that Bradley institutionally does not consider media ought to promote the varsity.

But the injury to Bradley’s popularity has been cemented. The Braves unnecessarily painted themselves in a adverse mild excess of any story Reynolds has written.

Right here’s some recommendation: Once you’re making an attempt to develop into Cinderella, don’t behave like an evil stepsister. A mid-main program can’t purchase the sort of advertising it receives by making the NCAA Event.

Simply take a look at Loyola’s 2018 Last Four season.

The Ramblers acquired a boost in admissions and donations and earned a nationwide status as an endearing, straightforward-to-root-for program. A great purpose why is as a result of coach Porter Moser and the athletic department had the foresight — and customary sense — to recognize and capitalize on the chance.

Moser swung open the doorways to reporters for entry so the nation might study his likable players, his coaching philosophies and the college.

Bradley did the other.

Coach Brian Wardle, a former star participant at Hinsdale Central and Marquette, has accused Reynolds of being too unfavorable before. Bradley removed…



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